Terms of use, disclaimer and limitation of liability

Eddie Gear, Edition 1, 2026

These terms apply to every free download from eddiegear.com: PDFs, spreadsheets, templates, import packs and related files. By downloading or using them you agree to these terms. If you don’t agree, don’t use them.

Who this is from

This material is © 2026 Eddie Gear. All rights reserved. It reflects the author's general experience and opinions. It is not endorsed by, and does not represent, any current or former employer or client, and it does not contain anyone's confidential information.

How you may use it

You may use this file for your own work and for your team's and clients' work, and you may print it and fill it in. You may not resell it, publish it, share it publicly, upload it to a marketplace or website, include it in another product, or give copies to people outside your team or client engagement, in whole or in part. Please keep this notice with the file. For any other use, ask first by email.

General information only

This material is general information and education. It is not legal, financial, investment, tax, accounting, security, privacy, compliance, medical or other professional advice, and it does not create an advisory, consulting or client relationship. Laws, rules and good practice differ by country and by situation. Get advice from a qualified professional before you act on anything here.

No warranty

It is provided “as is” and “as available,” without warranties of any kind, express or implied, including any warranty of accuracy, completeness, merchantability, fitness for a particular purpose or non-infringement. Examples, scores, thresholds, formulas, templates and schedules are illustrative starting points and may contain mistakes. You are responsible for checking them against your own situation. No result is guaranteed.

Limitation of liability

To the fullest extent the law allows, Eddie Gear and anyone who contributed to this material will not be liable for any direct, indirect, incidental, special, consequential or punitive loss or damage, or for any loss of profit, revenue, data, goodwill or opportunity, arising from your use of it or inability to use it, even if told that such loss was possible. Where liability cannot be excluded, it is limited to the greatest extent the law allows, and, for free downloads, to zero. Nothing here limits liability that the law does not allow to be limited.

Examples and composites

Names, companies, people, numbers and scenarios marked illustrative, example or composite are invented to explain an idea. They are not real, not benchmarks, and not anyone's results. Any resemblance to a real person or company is coincidental.

Third-party names and sources

Product, company and service names (for example Google Analytics, Mixpanel, Amplitude, PostHog, Notion, Microsoft Excel, Google Sheets, Stripe and others) belong to their owners. They are used only to describe how things work. There is no affiliation, sponsorship or endorsement. Features, pricing, limits and menus change, so check current documentation. Books, authors and research named are suggestions for further reading, not endorsements, and no text has been copied from them.

Privacy and your data

This file does not collect, send or store your data anywhere. Whatever you type stays in your own copy. Don't enter passwords, secrets or personal data you have no right to use. If you use it with real customer, employee or company data, you are responsible for keeping that data safe and for following the laws and agreements that apply to you.

Using the file

Designed for US Letter paper. On A4, print with “Fit to page.” Form fields work in Acrobat, Preview and most PDF viewers. Some viewers do not save what you type, so save a copy or print to PDF before you close it. Spreadsheets are tested in Excel-compatible software and should work in Google Sheets, but some formatting and charts can look different there.

Versions and changes

This is Edition 1, 2026. Eddie Gear may update the material but has no obligation to. Using a later or earlier version is at your own risk.

Notes for each resource

The CRO Audit Worksheet and Scorecard. Conversion rates, benchmarks and thresholds vary by business, audience and market. Nothing here promises any result. Accessibility, privacy and consumer-protection rules vary by country, so check what applies to you.

The Analytics Setup Guide, Tracking Plan Workbook and Product Analytics Template. Tracking, consent and privacy rules vary by country and by what you collect. Decide with advice from a qualified professional what you may track and how. Tool menus, limits and pricing change often, so confirm vendor details in current documentation.

The Growth Strategy Framework and Growth Model. Business results depend on many things outside this paper. It makes no promise of revenue, growth or any outcome, and it is not investment, financial or tax advice. Metrics and thresholds are starting points to adapt.

The MVP Build Blueprint and Workbook. Building and launching a product carries legal, security and financial risk. Get appropriate advice, especially if you handle personal, health, financial or children's data. Tool names are examples, not recommendations.

The Tech Debt Audit Framework, Workbook and Leadership Summary. Decisions about security, compliance and system risk need qualified people who know your systems. This material is a decision aid, not a security or engineering audit, and it does not replace one.

Spreadsheets and templates. Spreadsheets can contain errors, and your inputs decide the outputs. Check formulas and results against your own records before you rely on them. Keep a backup copy of anything important.

Questions and permissions

For permissions, questions or to report a mistake, email us.