Free resources

Six tools I wish I’d had earlier.

Worksheets, guides and workbooks for anyone leading growth, product or technology. Drawn from years of hands-on experience. Each one is free for an email address, and the marketing emails are optional.

WorksheetCRO Audit WorksheetA free fillable worksheet and scorecard workbook that show where your funnel leaks and what to fix first. Forty checks across eight stages.Get it free →

GuideAnalytics Setup GuideA free fillable guide and tracking plan workbook. Decide what to measure, name it once, and build dashboards that still make sense in six months.Get it free →

PaperGrowth Strategy FrameworkA free white paper and growth model. Find your growth stage, the one number that matters, and what to stop doing.Get it free →

WorkbookProduct Analytics TemplateA free workbook and Notion import pack that track acquisition, activation, retention and revenue, and flag what is off target.Get it free →

GuideMVP Build BlueprintA free fillable guide and workbook for testing an idea in thirty days: assumptions, scope, stack, distribution and the day-30 decision.Get it free →

FrameworkTech Debt Audit FrameworkA free guide, workbook and leadership summary to find, score, triage and pay down technical debt, with interest priced in dollars.Get it free →

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