New New: Proofwork, a five-gate system for going solo. $19 at launch. See it →
Eddie Gear

Growth. Technology. Product. The space where they collide.

I'm a growth and digital operator with 20+ years of experience helping organizations turn complicated problems into clearer decisions, better products, and measurable growth.

I've worked across enterprise marketing, digital transformation, analytics, CRO, product, technology and operations — usually in the uncomfortable space between strategy and execution.

I've never been particularly good at leaving a broken thing alone.

Explore my work Get the free toolkit
20+ YearsGrowth · Technology · Data · Execution
Problem → RevenueFive stages, each gated by evidence
BuilderFrameworks · Experiments · Products
AuthorFiction · Ideas · Observations
Track Record

Who's paid me to find what they missed.

Some of this work is public, some isn't. These are organizations I've worked with directly, across growth, product, technology and operations.

eClerx
PayPal
Astound Broadband
Criteo
Lenovo
Citi
iQuanti
Lennox International
Cenza (now KLDiscovery)
HP
Proof of Impact

What the work actually moved

$90M+Revenue driven through enterprise roles, client work and independent ventures
25+Teams led across local and global accounts. Some I built, all I answered for.
4Live products designed and shipped independently
21Years across enterprise growth, analytics and product roles
New launch

Proofwork

Go solo on evidence, not hope.

You don’t need another template. You need to know when to stop building and start selling.

Proofwork is a five-gate system for going solo. Each gate opens on evidence (a number, a name, a payment), not on hope. Put the work in the right order and you stop spending three months on the parts that don’t matter yet.

  • Your Proofwork Desk: all five gates in one app
  • The Guide: 28 pages, one chapter per gate
  • The Template Book: ten ready-to-edit messages
  • Your printable Proof File and 90-day plan
$19Launch price
Get Proofwork, $19 →
Work out your number, free →

Instant download through Gumroad. Works offline. Nothing you type is sent anywhere.

Five gates, in order. Each opens on evidence.

  1. 1IdeaIs this worth 90 days of your life?
  2. 2OfferCan you say it in one sentence, and does anyone lean in?
  3. 3PriceWhat do you actually need to charge?
  4. 4LeadsWhere does your next customer come from?
  5. 5MoneyAre you actually making a profit?
Free Resources

Resources I wish I had earlier

Six free worksheets, guides and workbooks for anyone leading growth, product or technology. Drawn from years of hands-on experience. You give an email address, and that's the whole price.

Worksheet CRO Audit Worksheet A 22-page fillable PDF and a scorecard workbook. Eight stages, forty checks scored 0, 1 or 2, and a Leak Map that puts a dollar value on the gap between segments. Get it free → Guide Analytics Setup Guide A 27-page fillable guide and a tracking plan workbook. Twelve steps in four phases, setup notes for GA4, Mixpanel, Amplitude and PostHog, and a twenty-event starter set. Get it free → Paper Growth Strategy Framework A 25-page paper with three fillable worksheets and a Growth Model workbook. A practical synthesis of widely shared ideas: five stages, each with an evidence gate, six growth loops and a stop list. Get it free → Workbook Product Analytics Template A workbook for Excel and Google Sheets, plus a Notion import pack. Type in your numbers and see how your product is doing across acquisition, activation, retention and revenue. A first pass takes about an hour. Get it free → Guide MVP Build Blueprint A 25-page guide with three fillable worksheets and a workbook. Fourteen steps in four phases, over 30 days, for one focused builder and a founder giving it several hours a day. Get it free → Framework Tech Debt Audit Framework A 26-page guide with four fillable worksheets, a workbook and a one-page leadership summary. A quick score and a full score, four triage outcomes, and interest priced in dollars. Get it free →

See all six on one page →

How I Work

The Problem-to-Revenue Path

Problem to revenue, in five gated stages.

The order I build, grow and scale in, whether it's a product, a service or a whole business. Each stage ends in a gate: you move on when the evidence shows up, not when the meeting ends.

  1. 01

    Problem

    Find the problem worth paying for

    What's broken, and who pays for it staying broken?

    Read the data, the funnel and the org side by side. Talk to the people living with it. Name the gap everyone has stopped seeing.

    GateThe problem is named, sized, and costs someone real money or time.
  2. 02

    Proof

    Prove demand before you build

    Will anyone actually pay to fix it?

    Real conversations, a priced offer, a pre-sale or a pilot. Opinions don't count. Commitments do.

    GateSomeone asks for the price, signs up or pays.
  3. 03

    Product

    Ship the smallest thing that works

    What's the least we can build that solves it?

    The fix, not the deck: a feature, an offer or a process. Cut scope until it hurts, then measure.

    GateIt's live, people use it, and the core number moves.
  4. 04

    Pipeline

    Make customers arrive on purpose

    Where does the next customer come from?

    Channels, funnel and conversion, mapped step by step. Fix the leakiest step first, then the next one.

    GateYou know the cost and conversion at every step, and it repeats.
  5. 05

    Profit

    Make the revenue hold

    Does each sale make money, and does it keep coming?

    Pricing, unit economics, retention, and systems that run without me in the room. What you learn feeds the next Problem.

    GateMargin is positive, revenue repeats, and the team runs it.
Digital productsProof is a waitlist that converts. Pipeline is activation. Profit is retention.
ServicesProof is a signed pilot. Product is a packaged offer. Profit is delivery margin.
BusinessesProblem is where the value leaks. Pipeline is the growth model. Profit is unit economics.

Start at whichever stage is broken. Most teams think they're stuck at Pipeline. Usually they skipped Proof. I come in as an outside read, as fractional leadership, or embedded to ship it.

What I Do

Where the hours actually go.

GrowthFinding the friction between acquisition, experience, conversion and revenue.
Digital & ProductConnecting customer experience, technology and business outcomes.
Data & ExperimentationTurning analytics into decisions — and decisions into experiments.
Operating ModelsHelping teams structure people, processes and technology around the work that actually matters.
AI & Emerging TechnologyExploring where new technology creates real leverage rather than novelty.
Career Journey

Twenty years of not leaving the broken thing alone.

Different industries, different job titles — the same instinct for finding what's actually broken and fixing it.

2024 — Present
AVP, Delivery & Growth Lead — Media Operations & CRO
eClerx Services

Lead a 15-person delivery team across growth, media operations and CRO, with a dual mandate: grow the accounts and grow the firm.

2023 — 2024
Client Engagement Manager, Analytics
iQuanti

Owned paid media, analytics and CRO for an enterprise financial services account, working alongside the client's own analytics, SEO and CRO leads.

2015 — 2022
Manager, Data Science & Business Analytics
Lennox International

Joined as the sole eCommerce specialist and grew into managing a team of three, with full budgeting, hiring and performance-review ownership.

2015
Marketing Manager
Cenza (now KLDiscovery)

Led a company rebrand and market repositioning, working directly with the CEO and sales leadership.

2005 — 2015
Presales Consultant → Channel Manager → Lead Triage Specialist → Technical Writer → Social Media Analytics
Hewlett-Packard

Ten years across five roles, from global B2B demand generation to fixing lead quality at scale.

Selected Work

A few of the rooms I've worked in

Real engagements, told without the letterhead or the numbers. The problem and the fix are what matter.

Manufacturing & commerce

A platform migration that didn't need the agency's change order

The problem

A legacy, login-only commerce platform had to move to a modern cloud stack mid-flight, with an outside agency quoting months and a bigger budget for every extra.

What I did

Took the extra build in-house instead. From there: a recommendation engine matching complex configurations to customer needs, analytics rebuilt from the ground up, and a continuous test-and-learn program across the funnel.

What changed:
  • In-houseExtra build delivered without the agency spend
  • Ground upAnalytics rebuilt end to end
  • Always onTest-and-learn across the funnel
Regulated financial services

Proving a narrow mandate deserved a wider one

The problem

Brought in to own a single paid channel, with no brief beyond media efficiency.

What I did

Sharpened targeting and the return model behind the spend. The results earned a wider remit: web analytics and CRO, run through structured experiments instead of opinion, working directly with the client's own specialists.

What changed:
  • Wider mandateFrom one channel to analytics and CRO
  • Test-ledDecisions settled by experiments
  • Side by sideWorked with the client's own leads
Digital commerce at scale

Growing conversion without breaking the experience

The problem

Growth targets that assumed conversion could be pushed harder without any cost to the customer experience.

What I did

Led A/B testing and CRO to strip friction from web and mobile journeys, and paired testing with assisted selling where a real conversation converted better than another page.

What changed:
  • Web + mobileJourneys tested end to end
  • Proven firstEvery change tested before rollout
  • No trade-offConversion up, experience intact
About

Not the résumé version.

Underneath the job titles, I'm someone who's always been more interested in why something is broken than in whose job it was to fix it.

Eddie Gear

I grew up curious about systems — not just how they're built, but why they quietly fail the people relying on them. That curiosity turned into a career: two decades moving between marketing, analytics, product and technology, usually landing wherever a problem didn't fit neatly into one department's job description.

What I care about hasn't changed much in twenty years. I want to understand how something actually works, find the part that's costing more than anyone realizes, and fix it in a way that holds up after I've moved on. I'm drawn to ambiguity for the same reason some people are drawn to a puzzle — not because I enjoy the mess, but because I enjoy what's on the other side of it.

My dream has always been less about a title and more about range — to be someone who can sit in a strategy conversation in the morning and a technical one in the afternoon, and be genuinely useful in both. I've spent most of my working life building toward exactly that, one uncomfortable, cross-functional problem at a time.

Right now, my goals are simple to say and harder to live out: keep leading teams and problems worth leading, keep building things — frameworks, resources, small products — that make someone else's job easier, and keep writing, because business was never the only place I found people interesting. If there's a thread running through all of it, it's that I'd rather leave something better than I found it than leave it alone.

Now

What I'm doing now

Four things get my hours right now. Everything else waits.

Updated October 2026
01

Leading

Working across growth, digital, technology and enterprise delivery.

Current focusGrowth and delivery for enterprise teams
How I work →
02

Building

Developing free resources and running small experiments.

Current focusProofwork, plus six free resources
See Proofwork →
03

Writing

Working on books and essays about people, business and the way we make sense of the world.

Current focusNext book: The World As It Seems
See the books →
04

Learning

Exploring AI, product systems, experimentation and the next generation of digital work.

Current focusApplied AI in everyday product work
Read the essays →
Books

The other thing I build.

I spend some of my time writing things that don't fit inside a business presentation.

From Grave to Guardian book cover

From Grave to Guardian

A story about grief, faith, memory and the people we carry with us.

Explore the book →
Silence in Room 307 book cover

Silence in Room 307

Some rooms keep their secrets. A psychological mystery set around a room that refuses to give up what happened inside it.

Explore the book →

The World As It Seems

An exploration of perception, relationships, power and the stories people construct about themselves.

Coming soon →

I write fiction because business isn't the only place where people are complicated.

Podcast

A podcast, too

Conversations with people who took the less-mapped route — the trips that didn't go as planned, and what they carried back with them.

Unexplored Miles cover art

Unexplored Miles

A podcast about the journeys we choose, the ones we don't, and the stories in between.

Real people. Unfiltered journeys. Far beyond the usual. Each episode is a conversation with someone who went further off the well-worn path than most — what they found there, what it cost them, and what came home changed.

Listen on Apple Podcasts — coming soon Listen on Spotify — coming soon Listen on Amazon Music — coming soon Listen on YouTube — coming soon
Visit unexploredmiles.com →
Thinking

Things I've learned from building, breaking and fixing things.

Growth Leadership Technology Product Business Life & Work

New essays are on the way.

View all essays →
Recommended

Tools I actually use.

Not a sponsored list — things I run my own sites and products on. Some of these links are affiliate links; I only add something here after I've used it myself.

Web Hosting · Affiliate Partner

The host running every site you're looking at

Fast, reliable, and simple enough that I never touch a support ticket. I moved every project here and haven't looked back.

Free SSL 24/7 support 1-click setup
Get Hostinger →

Affiliate link — if you sign up, I may earn a commission at no extra cost to you.

Quick Answers

A few things people ask

Who am I?

A growth and digital operator with 20+ years across enterprise marketing, digital transformation, analytics, CRO, product, technology and operations — I also build free resources and write fiction.

What do I actually work on?

Growth, digital and product strategy, data and experimentation, operating models for teams, and applied AI and emerging technology. See "What I work on" above.

Which companies have I worked with?

Organizations including Citi, Lenovo, HP, Lennox International, Astound Broadband, Criteo, iQuanti, Cenza (now KLDiscovery), eClerx, and a global payments technology company, across enterprise, retail, telecom and B2B technology.

Am I available for advisory, consulting or leadership roles?

Yes — select engagements. The fastest way to reach me is on LinkedIn; see the Contact section below.

Have I written any books?

Yes: From Grave to Guardian, Silence in Room 307, and the forthcoming The World As It Seems. See the Books section above.

How does the business work connect to the books?

Different subjects, same instinct: noticing something true and not being able to leave it alone until it's built, said, or written down properly. Business and books are different parts of the same brain.

What is Proofwork?

Proofwork is a digital product I built and launched independently — a five-gate system for going solo (Idea, Offer, Price, Leads, Money), sold at proofwork.eddiegear.com. It's separate from my consulting work, built with the same instinct: don't move to the next step until the evidence says you can.

Contact

Work with me.

LinkedIn is the fastest way to reach me. A short version of what you're working on is more useful than a formal introduction.

LinkedIn →