Free worksheet and scorecard
Where is your funnel actually leaking?
Eight stages. Forty checks. A place to write down what you find, and a scorecard that ranks what to fix first. Most teams argue about the headline. This starts earlier.
- Fillable PDF, plus a print-friendly copy
- Scorecard workbook for Excel and Google Sheets
- Free. You give us an email address, and that’s the whole price
Send me the worksheet
Free download. No sales call at the end.
What happens to my email?
What we collect: your email address, and your first name if you give it.
Why: to send you the download. If you tick the box, also to send articles, new free resources and any paid products.
Your choices: unsubscribe from any email, or email us to withdraw consent or to ask us to correct or delete your data.
Concerns: email us. Full details are in our Privacy Policy.
Before you download
It’s free
You give us an email address and we send the files. The marketing emails are optional and separate. You get the download either way.
How you can use it
Use it on your own work and your clients’. Print it and fill it in. Don’t resell it, post it elsewhere or put it inside another product. Send people to this page instead.
What it is, and isn’t
General information, not legal, financial, security or other professional advice. It comes as is, with no warranty and no promised result. The examples and numbers are made up. To the extent the law allows, Eddie Gear isn’t liable for losses from using it. Conversion rates and thresholds vary by business, audience and market. Nothing here promises any result.
Your data
We use your email to send the download. We don’t sell your data. You get marketing emails only if you tick the box, and every email has an unsubscribe link. Analytics cookies are set only if you accept them.
Read the full Terms of Use and Privacy Policy. Tool names belong to their owners, and there’s no affiliation with any of them. Edition 1, 2026. Questions? Email us.
What’s in the download
It’s a worksheet, not a miracle. It won’t fix your conversion rate. It will tell you where to look first.
Forty checks, scored 0 to 2
A 22-page fillable PDF. Each check says where to look, and has room for the evidence behind your score. No evidence, no score.
Your scores, added up for you
Enter the scores once. The workbook rolls them into stage scores out of 10, marks each stage Leaking, Patchy or Sound, and ranks the fixes.
A dollar value on the gap
Compare your best and worst segments and see what the gap costs you, so you know which leak to fix first.
Eight stages, from the numbers to the click
Stage 0 comes first for a reason. If you can’t trust the measurement, nothing after it means much.
- MeasurementStage 0
- Traffic and message matchStage 1
- First impressionStage 2
- TrustStage 3
- Offer and pathStage 4
- Friction in forms and checkoutStage 5
- Speed, mobile and accessStage 6
- After the clickStage 7
How it works
Write down what the funnel does today
Pick one funnel and put real numbers on every step. A baseline you made up is worse than none.
Run the forty checks
Score each one 0, 1 or 2 and write down what you saw. The worksheet tells you where to look.
Read the Leak Map
See which segment is losing the most, and what that loss is worth in dollars.
Pick the fixes
Rank them by impact, confidence and effort. Write three hypotheses. Plan ninety days.
Who it’s for, and who it isn’t
For you if
You own a funnel with a clear goal, such as a signup, a lead or a purchase, and you can get into the analytics. Marketers, product managers, founders and agencies, mostly.
Not for you if
You want a list of button colors to test. There are plenty of those. This finds the problem first, and leaves the headline for later.
A look inside
These are real pages from the download.
Questions
Is it really free?
Yes. You give us an email address and we send you the files. If you tick the box, we’ll also send you an email now and then. If you don’t tick it, you still get the files.
What do I need before I start?
Read access to your analytics, and one funnel with a clear goal, such as a signup, a lead or a purchase.
Do I need Excel?
No. The PDF works on its own. The scorecard workbook opens in Excel or Google Sheets and does the arithmetic for you.
Can I use it with clients?
Yes. Use it on your own work and on your clients’. Please don’t resell it or post it elsewhere. Send people to this page instead.
How do I print it?
The download includes a print-friendly version. It’s designed for US Letter paper. On A4, choose “Fit to page.”
What do you do with my email?
We send you the files. If you ticked the box, we also send occasional emails about articles, new free resources and any paid products. You can unsubscribe from any email. The details are in the Privacy Policy.
Is this professional advice?
No. It’s general information and education. It isn’t legal, financial, security or other professional advice, and it comes with no warranty and no promised result. Check anything important against your own situation.
Are the examples real?
No. The names, numbers and scenarios marked illustrative or composite are made up to show how it works. They aren’t benchmarks, and they aren’t anyone’s results.
Who made this?
Eddie Gear. It’s drawn from years of hands-on experience, and it names no clients, on purpose.
Find the leak before you fix the headline.
Send me the worksheet
Free download. Check your inbox after you sign up.
What happens to my email?
What we collect: your email address, and your first name if you give it.
Why: to send you the download. If you tick the box, also to send articles, new free resources and any paid products.
Your choices: unsubscribe from any email, or email us to withdraw consent or to ask us to correct or delete your data.
Concerns: email us. Full details are in our Privacy Policy.