Google DoFollow Penalty To Hit You Soon

“Google has reiterated a warning to publishers that its ban on links that are designed to enhance a site’s PageRank applies not just to paid links but to sponsored content and advertorial as well.” @PaidContent

There is soon to be a Google DoFollow Penalty to hit you and your blog. Is there anyway your blog is leaking link juice? then you are soon going to be the victim of the incredible dofollow algo change. I should tell you that Google has been analysing various sites as to how they treat links, be it free or paid content. There are millions of blogs which are expected to get hit with the DoFollow Penalty.  Its one among the varoous penalites Google has been applying on millions of blogs and content creators. A few good example include but not limited to Google Penalizing Paid Directory Links, Keyword Stuffing Penalties and more.

Sites Expected To be Affected Google DoFollow Penalty

If you run a DoFollow Blog Avoid Google DoFollow Penalty

Are you a blog that truly believes in the DoFollow concept? Then your most likely affected by the Google Penalty. If you have not been affected yet, then its time that you started evaluating your blog policy and how links to externals sites behave on your blog. This is important because, Google is constantly watching blogs and how links are being treated. This is been one of the most important reasons why I moved away from the DoFollow concept.

If your comments or comment links are DoFollow

This is another major area that Google might be focusing on. I’ve seen several blogs use creative plugins and features to increase backlink building and also increase comments and engagement. With the update from Google, sites like these are most likely to be affected.

Sites that Accept Guest Posts Offering DoFollow Links

One of the major concerns this has been over the last few months. Top bloggers have already started taking notice of such changes from Google DoFollow Penalty and have already stopped accepting guest posts. This blog from the very beginning has been a nofollow and a strict no guest post policy to ensure that only my articles are published here. If you are a blog that accepts guest post you might want to consider how these guest post links are being treated and make changes soon. Don’t forget to notify the authors about the no follow links and policy changes,

Site that should consider this check

  • Sites that accept guest post from networks like myblogguest.com where a dofollow link in mandatory. There are various other networks out there as well, where dofollow is mandatory.
  • Sites that have CommentLuv enabled to enhance comments offering Dofollow Backlinks.
  • People who have built backlinks from such Do Follow Sites are also likely to be affected as the ranks of these site drop.

To sum up the entire aspect of the Google DoFollow Algo Update, simply try only to make relevant links do follow and not all the external links. If your PageRank drops, your search rankings are surely to be affected. Also the value of the backlinks that have been built. After reading this post, you better start working on a much more convincing concept to get people to engage on your blog.

Google has said for years that selling links that pass PageRank violates our quality guidelines on its official blog.


Please be wary if someone approaches you and wants to pay you for links or “advertorial” pages on your site that pass PageRank. Selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations. The consequences for a linkselling site start with losing trust in Google’s search results, as well as reduction of the site’s visible PageRank in the Google Toolbar. The consequences can also include lower rankings for that site in Google’s search results.

Below is a screenshot of the sites that have already been affected by overdoing the DoFollow concept. This Google DoFollow Penalty is soon to be published and effect all Do-follow Blogs.

While there are no Google Penalty Checker Tool available on the web or with Google yet, you can always follow the Google Penalty Checker at SEOMoz for Google Algo updates.

Google DoFollow Penalty sites

Image credit - Dave Naylor

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About Eddie Gear

In 2007 I started blogging, and life has just gotten better from there. Co-Founder of TheAppTimes and Founder Of EddieGear.Com. You can read more about mehere and connect with me on Twitter,Facebook, and Google+

Comments

  1. Very interesting article! So what’s your advise about linking out within blog posts. Should you install a plugin so that all links are no follow?

    • You can either do that, or simply manually place the no follow codes to the external links. From my research about this update likely to be published in the coming months, I believe as long as your external links are in content and are clearly relevant to the topic your blog focuses on, then I don’t think there should be an impact.

      • Hi,
        I am accepting guest posts, then what can i do now?

        Shall i do, 1 dollow link and others are no follow?

        Thanks

        • Hi Ehmad, My suggestion is try and narrow down on the type of guest post that you receive and also the quality of the post and the author. There days you will find more SEO companies submitting posts than actual content creators.

  2. Serisouly! Google is becoming more evil day by day! This is the time we need to concentrate on BING and Yahoo Search engines too. One thing I don’t understand, when Google eliminates every blog on earth, what are they supposed to earn from us, and how will they sustain in market?

    • Hello Satish, I can understand your frustration. But what really Google is trying to do here is to minimize spun content and content to build back-links, mainly where SEO companies mass produce content and publish all over the web including blogs to build backlinks. Now this reduces the quality of content produced, as they are not really informative most of the time. They are simply created for the backlinks.

      • Yeah! I can understand that, but how can Google decide what is paid link, and what is not? If one of my friend or a famous author wants to write an article in my site, this update will not allow me to do it! Simply ridiculous!

        • Satish, rememeber Google craws the web so, its knows everything from code to text on your blog. For example if you publish though sponsored networks. Google will know, you are required to add the text sponsored review, Google will know, plus as for the author, I am not sure if you know that Google will soon be coming out with something called Author Rank, which is something similar to PageRank but focused towards authors and the quality of content they create. apparently, its still in the bench being formulated, but there are lots of speculations on the web about it. Google it up and you should find some info. So based on that, if you have an author who has a good author rank and everything with genuine links with do follow to show credibility, I don’t think it should be a problem.

  3. I have to admit I was a little surprised to be reading such an article, I even triple checked the publication date before posting this. Why?

    I was under the impression that Google had been penalizing dofollow links in this way for at least the last 2 years Eddie. Good to get the reminder though.

    I’ve always believed this included sidebar ads and blog roll’s too, would you agree?

    • Hi Liza,That is true. However this time around, Google is trying to target Guest post Backlinking techniques followed by SEO companies. This is resulting in a lot of poor content creation as well as top PageRanked Sites selling sponsored content that pass link juice though the backinks. As you know if your passing link juice your crediting the site to which the link follows.. Here is an article at GigaOM a research company that takes about the subject.
      http://paidcontent.org/2013/02/22/if-you-are-running-advertorial-or-sponsored-content-google-is-watching-you/

      • To follow up you can check on posts from Problogger, Dailyblogtips and a few other top bloggers who have stopped or reduced the acceptance of guest posts.

        • Ah ok, thanks for the link to the other article, I understand the change now. May well hit me as I do use guests alot, specially last couple weeks due to time issues. But I tend not to worry to much about SEO. Obviously I do all the basics but when I do rank high (and I do) it’s usually fluke, and always long-tail keywords I wouldn’t have targeted.

          There was a time when I thought you had to do SEO & link build aggresivaly to make it online, but since I stopped and just enjoyed what I do, rankings improved. Most of my traffic comes from LinkedIn and Twitter.

          It’s definitly something to keep an eye on over the next few weeks, would be good to see some stats.

  4. Hmmmm does this mean we should stop being guest bloggers then as it is a lot of work. Also, it is said as long as links are relevant, when I have guest on radio show I want to link to them so listeners can find them. If I am not allowed backlink love then again that is a lot fo work for no reward.

    • Not really Michele, If you are an author or a content creator, then most likely you are genuinely creating content on the web, with a standard author profile and also have been building a good AuthorRank (Something that is speculated to be released by Google). As long as your posts are relevant and the links are genuine both from your end and also the author end, I think things should be okay.
      I believe that Google is doing this to stop SEO companies from mass producing content simply for the sake of backlinks.

  5. Thanks for the heads up Eddie. I do accept guest posts but this update is really surprising. What are you up to Google?!

    • Hi Chitraparna, I know, but Google has been monitoring sites for a long time. You can accept guest posts its not wrong, But you need to make sure that you take a few precautions such that you don’t get hit when the Google DoFollow Penalty rolls out.

  6. I think this is a little overplayed. If you’re providing legit content you can guest post and contribute to the your hearts content. If you’re playing games and trying to beat the system, then Google will hit you.

    No Follow on comments is generally implemented to avoid spammers. I’m just not buying if you have CommentLuv you’re in trouble. That’s not the spirit of what Google is trying to extinguish. I haven’t seen or heard any panic from CommentLuv users, but will do a little research myself after reading this article.

    Thanks for your insights Eddie…

    • Very True Steven, But there is quite a bit of Catch to it, If you read in one of the comments I’ve shared a link. Where the newspaper was producing sponsored content with genuine links. but they were do follow and were passing link juice. Now this violates Google policy and has forced Google to take action. All I’m trying to say here is if you are passing link juice be it in your comments or in your posts, that does not seem right or if the links are completely irrelevant to the focus of your blog. Then you might get hit by the Google DoFollow Penalty when its out.

  7. This is just more ridiculousness on Google’s part, trying to fix a “problem” that is really just the normal behavior of people. If someone contributes an article to my site, the link back to their site should be a followed link — that just seems fair. The whole NoFollow trend was a stupid idea in the first place — trying to prevent comment spamming by disincentivizing the spammers. It didn’t work.

    Bottom line: Google can’t make an algorithm that can’t be gamed without penalizing legit behavior in the process. It will always be possible to make a link profile / authority profile that looks to Google like a real person. In the process of trying to fight the inevitable, Google actually just creates more job security for professional SEOs — it’s the small business owner who does their own marketing who really suffers in the process.

  8. Basically, if you are being a proper webmaster/blogger then you’re not going to get hit by a Google penalty – Dofollow or otherwise.

    If I guest post on a legit site with a proper audience and write something noteworthy, interesting and shareable then I’m not going to be penalised for it. Unless every author that’s ever written a guest post for SEOMoz is going to penalised too?

    Putting nofollow links on every single outbound links is stupid, and is not how the web was intended to be. It’s a Google thing, because their algo isn’t smart enough to figure it out.

    Personally I’ll be blogging and running my websites as if Google doesn’t exist and my advice is to drive traffic from other sources. Pinterest, referrals, email newsletters, offline marketing, social, word-of-mouth and many more. If you get more than 50% of your traffic from Google, you’ll always be looking over your shoulder and be open to punishment. In fact, aim for less than 20% and even if you do get hit your business or the business of your clients will continue relatively unharmed.

    But seriously, don’t nofollow all outbound links. That IS stupid.

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