01
Leading
Working across growth, digital, technology and enterprise delivery.
Current focusGrowth and delivery for enterprise teams
How I work → Growth. Technology. Product. The space where they collide.
I'm a growth and digital operator with 20+ years of experience helping organizations turn complicated problems into clearer decisions, better products, and measurable growth.
I've worked across enterprise marketing, digital transformation, analytics, CRO, product, technology and operations — usually in the uncomfortable space between strategy and execution.
I've never been particularly good at leaving a broken thing alone.
20+ YearsGrowth · Technology · Data · Execution
$90M+ ImpactCiti · Lenovo · Lennox International · HP · eClerx
BuilderFrameworks · Experiments · Products
AuthorFiction · Ideas · Observations
Track Record
Who's paid me to find what they missed.
Some of this work is public, some isn't. These are organizations I've worked with directly, across growth, product, technology and operations.
eClerx
PayPal
Astound Broadband
Criteo
Lenovo
Citi
iQuanti
Lennox International
Cenza (now KLDiscovery)
HP
Proof of Impact
What the work actually moved
$90M+Measured business impact across engagements
20Largest team led directly, with full budgeting & hiring ownership
4Live SaaS products designed and shipped independently
20+Years across enterprise growth, analytics and product roles
New launch
Proofwork
Go solo on evidence, not hope.
You don’t need another template. You need to know when to stop building and start selling.
Proofwork is a five-gate system for going solo. Each gate opens on evidence (a number, a name, a payment), not on hope. Put the work in the right order and you stop spending three months on the parts that don’t matter yet.
- Your Proofwork Desk: all five gates in one app
- The Guide: 28 pages, one chapter per gate
- The Template Book: ten ready-to-edit messages
- Your printable Proof File and 90-day plan
$19Launch price
Get Proofwork, $19 →
Instant download through Gumroad. Works offline. Nothing you type is sent anywhere.
Five gates, in order. Each opens on evidence.
- 1IdeaIs this worth 90 days of your life?
- 2OfferCan you say it in one sentence, and does anyone lean in?
- 3PriceWhat do you actually need to charge?
- 4LeadsWhere does your next customer come from?
- 5MoneyAre you actually making a profit?
Free Resources
Resources I wish I had earlier
Six free worksheets, guides and workbooks for anyone leading growth, product or technology. Drawn from years of hands-on experience. You give an email address, and that's the whole price.
Worksheet CRO Audit Worksheet
A 22-page fillable PDF and a scorecard workbook. Eight stages, forty checks scored 0, 1 or 2, and a Leak Map that puts a dollar value on the gap between segments.
Get it free →
Guide Analytics Setup Guide
A 27-page fillable guide and a tracking plan workbook. Twelve steps in four phases, setup notes for GA4, Mixpanel, Amplitude and PostHog, and a twenty-event starter set.
Get it free →
Paper Growth Strategy Framework
A 25-page paper with three fillable worksheets and a Growth Model workbook. A practical synthesis of widely shared ideas: five stages, each with an evidence gate, six growth loops and a stop list.
Get it free →
Workbook Product Analytics Template
A workbook for Excel and Google Sheets, plus a Notion import pack. Type in your numbers and see how your product is doing across acquisition, activation, retention and revenue. A first pass takes about an hour.
Get it free →
Guide MVP Build Blueprint
A 25-page guide with three fillable worksheets and a workbook. Fourteen steps in four phases, over 30 days, for one focused builder and a founder giving it several hours a day.
Get it free →
Framework Tech Debt Audit Framework
A 26-page guide with four fillable worksheets, a workbook and a one-page leadership summary. A quick score and a full score, four triage outcomes, and interest priced in dollars.
Get it free →
How I Work
Not a framework. Just what keeps happening.
Not a services menu — a pattern that repeats however the engagement starts.
Diagnose
Find where the value is actually leaking
Before touching anything, find out what's actually happening — in the data, the funnel, the org — not what everyone assumes is happening.
Engineer
Build the fix, not the deck
Product, experience, conversion, execution — the fix gets engineered and shipped, not summarized in a slide.
Institutionalize
Make it stick without me in the room
Strategy, prioritization, team structure — a fix that depends on one person staying involved isn't a fix, it's a favor.
Compound
Turn one win into a system
Automation, measurement, continuous experimentation — so the result keeps paying out long after the engagement ends.
I plug in at whatever altitude the problem needs — an outside read on a decision that's stuck, fractional leadership on an ongoing function, or embedded execution when someone just needs the thing shipped.
What I Do
Where the hours actually go.
GrowthFinding the friction between acquisition, experience, conversion and revenue.
Digital & ProductConnecting customer experience, technology and business outcomes.
Data & ExperimentationTurning analytics into decisions — and decisions into experiments.
Operating ModelsHelping teams structure people, processes and technology around the work that actually matters.
AI & Emerging TechnologyExploring where new technology creates real leverage rather than novelty.
Looking for someone to lead, advise or untangle a difficult problem?
Work with meCareer Journey
Twenty years of not leaving the broken thing alone.
Different industries, different job titles — the same instinct for finding what's actually broken and fixing it.
2024 — Present
AVP, Delivery & Growth Lead — Media Operations & CRO
eClerx Services
Own a dual mandate across client account growth and eClerx's own growth, leading a combined 15-person delivery team across concurrent enterprise engagements — including PayPal, Astound Broadband, Criteo and Lenovo.
2023 — 2024
Client Engagement Manager, Analytics
iQuanti (staff-augmented, Citi US)
Owned paid media optimization and, later, web analytics and CRO for Citi's banking and credit card products — partnering directly with Citi's Directors of Analytics, SEO and CRO.
2015 — 2022
Manager, Data Science & Business Analytics
Lennox International
Joined as the sole eCommerce SME and grew into a manager role leading a team of three, with full budgeting, hiring and performance-review ownership — plus a platform migration, a caught security vulnerability, and a $150K problem solved with $0 of it.
2015
Marketing Manager
Cenza (now KLDiscovery)
Led a company rebrand and market repositioning over a 3-month engagement, partnering directly with the CEO and sales leadership.
2005 — 2015
Presales Consultant → Channel Manager → Lead Triage Specialist → Technical Writer → Social Media Analytics
Hewlett-Packard
Ten years across five roles — from global B2B demand generation to diagnosing a systemic lead-quality problem internal management had been unable to resolve.
Selected Work
A few of the rooms I've worked in
Real engagements, anonymized — the problem and the fix are what matter, not the letterhead.
Enterprise manufacturing & retail
A platform migration that outran a $150K change order
The problem
A legacy, login-only commerce platform needed to move to a modern cloud stack to support a manufacturer-to-reseller model. Midway through the migration, I caught a URL-injection vulnerability the retained agency had introduced — a flaw that put customer data and site integrity at risk.
What I did
When that agency proposed a three-month extension and a $150K increase to build geo-fencing SMS tracking, I built it myself instead. From there: a product recommendation engine matching complex configurations to customer needs, a ground-up analytics buildout, and a continuous test-and-learn program across the funnel.
The numbers, over the full engagement:
$25MTotal measured impact
$5MAnnual eCommerce revenue lift
+30%Online sales revenue
Financial services
Proving a narrow mandate deserved a wider one
The problem
Brought in to own a single channel — paid media — for a major bank's US banking and credit card products, with no mandate beyond media efficiency.
What I did
Built custom conversion-API models to sharpen targeting and tightened marketing-mix and ROI strategy. Six months of results earned a broader mandate: web analytics and CRO, run through structured experimentation instead of assumption, partnering directly with the bank's own analytics, SEO and CRO leads.
What the wider mandate delivered:
$3MSavings & efficiency
+40%Organic search traffic
+15%Retention & LTV
Telecom & global technology hardware
Growing conversion without breaking the experience
The problem
Two concurrent enterprise engagements, same underlying tension: growth targets that assumed conversion could be pushed without cost to the customer experience.
What I did
For a broadband and connectivity provider, that meant leading A/B testing and CRO to strip friction from web and mobile journeys. For a global technology hardware company, it meant building a hybrid live-chat and A/B testing demand-generation model, balanced against experience across the APAC region.
The result across both:
$13MIncremental revenue, telecom engagement
$8MIncremental revenue, hardware engagement
+6%Conversion lift
About
Not the résumé version.
Underneath the job titles, I'm someone who's always been more interested in why something is broken than in whose job it was to fix it.
I grew up curious about systems — not just how they're built, but why they quietly fail the people relying on them. That curiosity turned into a career: two decades moving between marketing, analytics, product and technology, usually landing wherever a problem didn't fit neatly into one department's job description.
What I care about hasn't changed much in twenty years. I want to understand how something actually works, find the part that's costing more than anyone realizes, and fix it in a way that holds up after I've moved on. I'm drawn to ambiguity for the same reason some people are drawn to a puzzle — not because I enjoy the mess, but because I enjoy what's on the other side of it.
My dream has always been less about a title and more about range — to be someone who can sit in a strategy conversation in the morning and a technical one in the afternoon, and be genuinely useful in both. I've spent most of my working life building toward exactly that, one uncomfortable, cross-functional problem at a time.
Right now, my goals are simple to say and harder to live out: keep leading teams and problems worth leading, keep building things — frameworks, resources, small products — that make someone else's job easier, and keep writing, because business was never the only place I found people interesting. If there's a thread running through all of it, it's that I'd rather leave something better than I found it than leave it alone.
Now
What I'm doing now
Four things get my hours right now. Everything else waits.
02
Building
Developing free resources and running small experiments.
Current focusProofwork, plus six free resources
See Proofwork →
03
Writing
Working on books and essays about people, business and the way we make sense of the world.
Current focusNext book: The World As It Seems
See the books →
04
Learning
Exploring AI, product systems, experimentation and the next generation of digital work.
Current focusApplied AI in everyday product work
Read the essays → Books
The other thing I build.
I spend some of my time writing things that don't fit inside a business presentation.
From Grave to Guardian
A story about grief, faith, memory and the people we carry with us.
Explore the book →
Silence in Room 307
Some rooms keep their secrets. A psychological mystery set around a room that refuses to give up what happened inside it.
Explore the book →The World As It Seems
An exploration of perception, relationships, power and the stories people construct about themselves.
Coming soon →I write fiction because business isn't the only place where people are complicated.
Podcast
A podcast, too
Conversations with people who took the less-mapped route — the trips that didn't go as planned, and what they carried back with them.
Unexplored Miles
A podcast about the journeys we choose, the ones we don't, and the stories in between.
Real people. Unfiltered journeys. Far beyond the usual. Each episode is a conversation with someone who went further off the well-worn path than most — what they found there, what it cost them, and what came home changed.
Listen on Apple Podcasts — coming soon
Listen on Spotify — coming soon
Listen on Amazon Music — coming soon
Listen on YouTube — coming soon
Visit unexploredmiles.com →
Thinking
Things I've learned from building, breaking and fixing things.
New essays are on the way.
Recommended
Tools I actually use.
Not a sponsored list — things I run my own sites and products on. Some of these links are affiliate links; I only add something here after I've used it myself.
Web Hosting · Affiliate Partner
The host running every site you're looking at
Fast, reliable, and simple enough that I never touch a support ticket. I moved every project here and haven't looked back.
Free SSL
24/7 support
1-click setup
Get Hostinger →
Affiliate link — if you sign up, I may earn a commission at no extra cost to you.
Quick Answers
A few things people ask
Who am I?
A growth and digital operator with 20+ years across enterprise marketing, digital transformation, analytics, CRO, product, technology and operations — I also build free resources and write fiction.
What do I actually work on?
Growth, digital and product strategy, data and experimentation, operating models for teams, and applied AI and emerging technology. See "What I work on" above.
Which companies have I worked with?
Organizations including Citi, Lenovo, HP, Lennox International, Astound Broadband, Criteo, iQuanti, Cenza (now KLDiscovery), eClerx, and PayPal, across enterprise, retail, telecom and B2B technology.
Am I available for advisory, consulting or leadership roles?
Yes — select engagements. The fastest way to reach me is on LinkedIn; see the Contact section below.
Have I written any books?
Yes: From Grave to Guardian, Silence in Room 307, and the forthcoming The World As It Seems. See the Books section above.
How does the business work connect to the books?
Different subjects, same instinct: noticing something true and not being able to leave it alone until it's built, said, or written down properly. Business and books are different parts of the same brain.
What is Proofwork?
Proofwork is a digital product I built and launched independently — a five-gate system for going solo (Idea, Offer, Price, Leads, Money), sold at proofwork.eddiegear.com. It's separate from my consulting work, built with the same instinct: don't move to the next step until the evidence says you can.
Contact
Work with me.
LinkedIn is the fastest way to reach me. A short version of what you're working on is more useful than a formal introduction.