Income Reports and Their Impact on Bloggers.

Over the last two years there are more and more bloggers publishing income reports online. Correct me if I am wrong, I believe that it was Pat Flynn who made the whole income report thing popular in the first place. He is one of the very few bloggers who proudly showcases his earnings every month and year.

It is not easy to make money with a blog and when a blogger is able to achieve that goal they proudly showcase their income reports to their readers. While that is just one side of the story, there are other bloggers like Pradeep from HellBoundBloggers who likes to keep their earnings private and not showcase it to the public.

There are a lot of pro and cons to both these approaches and for today’s article I will focus on what happens when a blogger posts his or her income report online. I’ve even been doing some research and collecting a whole lot of income reports and putting them together on a Pinterest board that you can follow.

Here are some of the Impact that a blog income report has on readers world wide.

  • It Motivates
  • It Leads To Comparison Resulting In Low Self Esteem
  • Builds Trust And Authority
  • You Are Nothing But A Show Off

It Motivates

Income reports are a great way to motivate your readers. Showcasing the blogs income reports on a regular basis shows your readers how much money you really make just from blogging and some more details into what are the streams that are driving income. This gives readers a good perspective into blogging and if they should take up blogging as a career.

As many of my readers know I’ve been blogging for about 9 years now and when I started off, income from blogs were kept private. But, as the years passed bloggers began to share their income and as I began to read these income reports I was even more motivated to blog better and make more money from blogging. This is one of the main reasons several bloggers publish income reports on a regular basis so as to motivate their readers.

It Leads To Comparison Resulting In Low Self Esteem

While motivation is one of the positives of sharing income reports regularly there are also downsides to this. There are several readers and bloggers who are impacted by this. They slowly begin to compare themselves with the bloggers who are making hundreds and thousands of dollars on a monthly basis.

This comparison results in low self esteem of the blogger or reader. They begin to doubt themselves and start to think that they will never be able to make so much money as these top bloggers do. What they fail to understand is that it has taken top bloggers years of trial and error and perfecting a system that generates thousands of dollars.

None the less, this can also be a demotivating factor for many bloggers and can lead them to quit blogging. Over a period of time things get more and more complicated specially if you are blogger who is trying to make more money blogging.

Builds Trust And Authority

Income reports are a great way to build trust and respect among your readers and peers. Many consider bloggers as show offs because of the display of their earnings as bloggers. Many till this day cannot believe that bloggers can make money blogging. But the truth is that bloggers are making money including myself 🙂 and showcasing this earning helps people know that you are genuine and you are not making up things to make money.

Readers and bloggers trust bloggers like Pat and Darren because they showcase or at some point have showcased their earnings and their potential. This helps readers believe and trust them and the recommendations and advice that they offer to their readers. This helps both the readers and the blogger grow there is mutual benefit.

You Are Nothing But A Show Off

There are several blogger who simply put up their earnings just to show off how much they make. However if you take a closer look at their blog there would be little to nothing that they share or teach their readers. They just maintain a primary blog to let their readers know that they are running some niche site that they can’t reveal yet they can reveal all the income they make.

These are bloggers who are not really helping the blogging community or even helping their peers make money and set up a business. These are bloggers who are self centered and self interested in their own growth and success. This is the simple reason these bloggers are called as show offs. Because all they want to do is let their readers know how much money they make and even this cannot be verified as no supporting documents or proofs are shared.

In Summary, blog income reports can be both good and bad for readers and bloggers. They motivate some readers and lower the self esteem of many, they are used as a manipulative technique into getting their readers believe that they are rock-stars in their industry. With all this said, its always good to see a blogger do well in the industry.

Question: Are you a blogger who shares his or her income report? Which bucket do you fall under? What is the main reason you publish your income report?

7 responses to “Income Reports and Their Impact on Bloggers.”

  1. Hey Editorial Staff,

    Oh yes! This one;”You Are Nothing But A Show Off” is oh GOD…..

    I have seen many around doing it. They do tell about how much niche sites made them bucks but they don’t even share the URLs of those niche sites, let alone how much and what worked for them.

    Hope I won’t ever fall into such category in future if I ever start to earn out of blog/internet. 🙂

    ~ Adeel

  2. I surely am flat when I see some great bloggers, like Pat Flynn, publish quality useful posts. When I see the income reports, yes, not only do I get encouraged (it depends on the perception, though) but also got to know of some other affiliate income sources which I had missed earlier or was not aware of until then.

    Well, Editorial Staff, I think that disclosing one’s income is just the choice of the blogger who chooses to do it. It does surely make one stand apart from other bloggers, but one question always remains open:

    Is the income report true? Or is it inflated?

    Because there is no proof, just trust from the readers that he/she is saying the truth.

    Who can tell?

    P.S. I do trust Pat Flynn! 🙂

  3. Hi Editorial Staff – I share your posts all of the time but this is the first time I’ve commented. I agree with them all, and as an “up and coming” blogger, I feel all of the above when I read income reports. I lean more towards the “bragging” column, and when I cross the line of decent money to real money, I personally won’t be sharing how much I’m making. It’s no one’s business but mine. But I do share what I do with the funds, such as my breast cancer advocacy and awareness.

    Another note is that most of the big money bloggers have alternate sources of income that often exceed what their blog is making ie eBooks, Etsy store, consulting.

    Thanks for putting such a controversial topic out there.
    Cheers, Holly

  4. Hi Editorial Staff,

    I’ve talked with other bloggers about income reports and most of them feel it falls under bragging. While I tend to be motivated by them, the comment “what am I doing wrong” always comes up.

    I’ve done one income report but believe me there was no bragging involved. I showcased the months I didn’t make a dime and others when I only $100. The goal was to show that it’s a slow process but can be done when you have the right plan in place and I shared the networks I belong to that are making me money.

    Thank you for sharing this. I’m sure it’s going to make for some great conversations. Have a great week.


  5. I recently started sharing my income reports as a blogger. I do this to motivate and educate fellow bloggers. My blog is fairly small even though I’ve been blogging (off and on) for about 5 years. I have made a lot of mistakes and missteps in my journey and I’ve been very transparent about that all along.
    I started posting the income report because I honestly had bloggers asking as a litmus test for their own blogs, as well as non-bloggers asking “you mean you get PAID to do that? How?”
    I don’t make a lot of money, and I make it very clear within the post that not only is this for transparency, but also to help educate, and that I am in no way trying to brag. I also state that I am open for questions (and willing to share most of the sources of my income such as blogger networks and affiliate programs). We all had to start somewhere. We were new bloggers at one point and I figured this offers up some information that people are too afraid or too polite to ask 🙂
    Excellent post, great points! I see so many bloggers posting their income reports in a boastful manner and then not sharing honestly about how they got there. I hope as my blog grows I can stay true to my purpose and intent.

  6. I’m more of an analytics or site traffic sharing braggard. Many times I feel like sharing about income programs that have worked for me that could possible help someone else.

  7. Hi,

    Yes, I agree that reading income report from some bloggers can motivate many new bloggers.
    While I also feel motivated when reading other’s income report, it gives an insight on how much you are expect to earn with the traffic you currently have. I would say it is useful.

    Thanks for the great post!

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