Basics Of Blog Post Optimization For Search Engines

Do you really think  blog post optimization is required?

Think again.

While most of us have been blogging for a while, it does not mean that we are doing everything that is required for our posts to be well ranked and also have a high conversion rate.

There are various factions that affect search rankings as well as click through rates on your blogs.

It all depends on how well you optimize your blog post and your site content.

Using blog as a medium to get readers to visit your site, product is business is key, but if they do not convert that traffic is a complete waste.

Be it clicking on advertisements, signing up for updates or newsletter, or even downloading you free ebook.

Lets take a quick look at some of the basics of what is rquired from your end to publish a well optimized blog post.

Remember, that well optimization alone wont get you conversion, it also depends on the content that you are offering on your blog.

Use Keyword In Post Title, Sub Titles and Paragraph For Blog Post Optimization

Keywords are simply tags that associate your blogpost to a topic, that is how Google defines your content relevant.

Google’s algorithm is so complicated and they keep changing it all the time that no one has been able to identify the real significance to the way sites are ranked.

When it comes to onsite optimization or blog post optimization there are a few things that are worth investing your time in.

Keyword usage.

Be liberal with keywords. Use them in post titles, sub titles within posts and in the actual content or articles. If possible even use variations of the keywords in your post.

Don’t opver use keywords as it will make your post look spammy.

Using keywords will help Google understand that your post is about a particular post and is relevant.

Read More - 12 Blog Title Tips For Improved SEO Ranking

Write Clear Paragraphs With Sub-Titles

Writing paragraphs, bullet points and lists whereever necessary will make it easy to write and also Google will recognize it as proper content.

Spam sites or sites that scrape content simple have a huge chunk of text or a whole lot of URLs which is bad for SEO.

Optimizing your post and writing them well will help you rank better and also build a readership that is engaging.

Your readers will want to visit your blog again because of the way you write and share content on your blog.

Content can be hard to read if not well structured.

Use sub titles and paragraphs to section contents that are easy to read.

Use Internal Links To Other Posts

Linking to various posts within your blog is also a great way for Google crawlers to reach content archives of your blog.

Even though sitemaps are supposed to work, I’ve heard of rumors about how poorly they fuction.

Use only relevant links to various post and not all posts.

I generally try to link to content that is highly relevant to the post.

This mostly being within a particular category.

Link To Standalone or Landing Pages

Standalone or landing pages are often left in the dark and not linked too quite often as required.

Its essential that you use some from of linking methodology to link to landing pages, product pages or sign up pages.

This process will ensure that Google finds those landing pages.

This even drives traffic and customers to your landing pages.

Another interesting way to do this is to get a banner up on the sidebar or after your post or even in the comment section.

This is bound to get your readers attenion of the landing pages as well as a link back to the landing page.

Create Descriptive Links With Keywords

Avoid useage of direct keywords in your link.

Google does not seem to like that much.

Using long tail keyhwords is a great way to link to other posts in your blog or landing pages.

Its even better if you can use more than just the keyowrd to link to various parts of your blog.

This shows Google that you are not too keyword focused, but focused on delivering quality content.

Unique Category, Tag For Site Structure

Align only one category or a unique tag to a post.

Using multiple of these can result in duplicate content.

When the same content is made available at various urls, Google will assume it to be duplicate. Even though it is not.

To avoid this confusing, its best to use one category or a unique tag.

Categorization is a great way for readers to know what type of cotent to find.

By tagging cotnent with multiple categories, its most likely to confus your readers as to what they can expect from your category section.

Follow these simple steps to rank better and improve conversions on your blog.

Did You Know?

Long Tail Pro is a powerful keyword research software that allows you to generate hundreds or thousands of unique “Long Tail” keywords in a matter of minutes based on 1 single keyword.

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About Eddie Gear

In 2007 I started blogging, and life has just gotten better from there. Co-Founder of TheAppTimes and Founder Of EddieGear.Com. You can read more about mehere and connect with me on Twitter,Facebook, and Google+


  1. Eddie,

    very informative post. It spells exactly how to do the SEO right. I did not know that it was better to avoid useage of direct keywords in links. Good to be aware. Also i appreciate the way you teach to use landing pages.

    Thank you for all of the valuable resources. have you used Long Tail Pro yourself?

    • Hi Margarita, THanks for your kind words. Yes, SEO is very important in getting your site more traffic and even getting more PageViews. On Page SEO can do your blog wonders, if you do it right. If your asking me I own the software then no, but yes I’ve used the tool once before when working on a client project. I could feel the power of the tool and how easy and beneficial the tool is when compared to tools like market samurai that I’ve used in the past. I have an email auto responder coming up soon on long tail keywords and how they can help you rank and even drive more traffic to your blog. Stay tuned.

  2. while this is clearly written and understood, some other person blogs against it to avoid “keyword flooding” . and we all know keyword flooding is s bad SEO practice. Am not doubting your opinion, the recent Google search up ( humming bird ) is seriously affecting blog traffics.

  3. I was just talking to my husband about how I need to do this! Thanks for sharing these great tips!

  4. This is a great post. I always struggle when it comes to optimizing my blogs.

  5. Always such great and useful tips, thanks!

  6. Jeevan Jacob John says:

    Blog post optimization for search engines?

    I don’t think that is necessary. But, for readers, of course!

    Optimizing our posts, dividing them up into sections will only make it easy for our readers to read the content. We want to make our posts skimmable, right?

    How many people are going to read a post word for word?

    As for linking to related posts and landing pages, that will benefit both us and the reader (assuming that the content/product/services we provide are valuable, and not just some scam). And providing value is part of being a blogger, right?

    So, internal linking and landing page linking are strongly recommended ;)

    I was considering my options with SEO tools – Seopressor, Longtail pro and Market Samurai. Right now, I am planning to go for Seopressor. But, if I do change my decision, I will definitely buy it through your link ;)

    Thanks for the tips, Eddie!


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