Every affiliate marketing or blogger who makes money blogging will tell you the money is in the list. Why is that? its because, when you have a lead, or a reader who is interested in what you have to offer, then you can sell them something that might interest them. Affiliate marketers make commission out of this sale, so leads are very important.
In today’s post I will talk to you about some of the important aspects of a good landing page or a sales page. This information is derived from the analysis of some of the top landing pages on the web. While some defy all aspects of logic, most of them apply similar or the same pattern.
Here are 10 steps you can take now to optimize your landing page to get more readers and leads to sign up to your list.
List Out Benefits
One of the most important parts of the landing page or the sales pages is listing out the benefits that the readers or the visitor would get when they sign up or download your freebie. This is the most important aspect that lets the reader decide if they should or should not sign up. Adding a bold call to action, stating who the list is focused at is a great way to generate quality leads. Imagine this -
Daily Deals For Mommy’s Who Can Save An Average $200 On Daily Purchases
Now that is a title that will get the attention of almost all mommy’s and bloggers who are focused at helping young mothers or blog that simply offer parenting advice. Listing out the benefits in bullets will make it even more convincing to the reader to join your list immediately.
Link To A Sample
Linking to something similar to what is being offered, be it a newsletter or a free eBook or a theme as a sample can be a value add. This gives your readers a sneak peak into what they are going to get once they sign up. If you really offer valuable information and if readers are really interested they are most likely going to sign up. What this does it filter out those who are not interesting only sending you the leads that are really interested. This will increase the overall lead to sales ratio, meaning you can get more people buying your promotions or products.
Place Sign Up Below&Above The Fold
Placing the sign up both above and below the fold can be useful. Readers might not immediately decide if they have to sign up. The reader might want to read through what you have to offer before signing up. You are making it easy for the reader to sign up once they reach the bottom of the page, as they don’t have to scroll back up to sign up.
Clear Link to Privacy Statement (Below the Form)
Although no one will ever click on it, be sure to have a privacy statement available that has been checked by your legal team. Adding one right below the optin from will give the reader or should I say provider the reader comfort that their information is not sold or shared.
Get Rid of Distractions
The goal of your landing page is quite simple. Get more people to subscriber or simply join your list. While your focus is to get the reader to sign up, its important that you do your best to remove other distractions that might be there. Create a landing page using tools like Premise or Optimize Press that allows you to remove sidebars headers and set up optin forms with ease.
Testimonials Are a Must
Put at least one good testimonial about your eBook or list from someone who is quite well know in the space. Get permission to use their name and testimonial before you do so. This can be a big boost as it provides a sense of promise to your readers that even top bloggers or readers in the industry are finding value from your list.
Use High Quality Graphics (Images, Videos)
Another great way to get more people or readers to sign up to your list is to create short introductory videos that talks about your list or product offerings that would get your readers more interested and eager to know more. This is one of the very many small tweaks that you can make to your landing page that can get you that extra set of readers to subscribe.