5 Call To Action Examples To Improve List Building

Calls-to-action (CTA) is one of the key lead generation elements.

Ideally they should be used in every one of your marketing strategies, be it emails, social media, PR … the list goes on.

Before you produce any marketing material ask yourself what you want viewers to do after viewing your promotion. It can be anything from clicking a link to the product page in your marketing material. or downloading an app and so on.

Call to action phrases are the key elements that will help you get new customers. If you are doing it right you are bound to get more customers.

Here are 5 variations of call to action examples that work. While all these call to action examples methods have their own flaws, its a good idea to try them all out before you rule them out.

5 Call To Action Examples To Improve List Building

Call to Action Examples To Create a sense of direction

Call to action examples

What good is a call to action buttons examples if it does not help you convert? Sometimes creating a sense of direction will help you get more leads.

its a psychological thing. When a reader sees the arrow pointing to the optin form, there attention is immediately diverted there and if your pitch is good enough you get a lead.

While this might work for some it does not always work. It also depends on your site design, and the product your selling or trying to sell. This is a screen capture from the website basecamp.

Make them an offer they cannot refuse

call to actionIts not always the buy now, sign up or download now call to action examples that works. Sometimes offering the reader or future customer a trial offer, an offer they otherwise cannot refuse. Especially if your product is big, customers may be hesitant to invest in.

With that said, if you can make them an offer they cannot refuse, they are most likely to stick to you. Hubspot is a very good example, they offer enterprise level solution that even small businesses can use, however they are bit on the expensive side.

By offering a trial, they are most likely to generate even SMB customers despite the cost.

Multiple Option Call to action

One other popular way to get your readers to take action is to offer multiple options. This is an example from elegant themes

where you can take a look at the live demo and if you like what you see you can join and download.

The one flaw in this method is that most of the customers would take action on only one of these call to action marketing examples. Its quite rare that you would find customers checking out the demo and then getting back to make a purchase.

With the volume of themes, it can take a long time to view a demo of all the products.

while this system might work well with elegant themes, I suggest that you give it a try to see how it works for your business.

Simplicity goes a long way

There is nothing to it, Dropbox follows a very simple concept called the KISS concept. By reducing the text and replacing it with a

video that talks about the product with a call to action button to download the tool for free.

What more can a reader ask for? The call to action has been working so well that they have not changed it since its inception.

Creating a visual option to convince the reader to sign up is a brilliant idea.

Today, you find a lot of consultants follow a very similar method.

Using a YouTube video to highlight their work and an optin from right beside it to build the list.

Contrasts call to action

Using vibrant colors with contrast call to action can get the readers attention immediately. While a lot of online businesses dont follow this Mozilla has given it a try.

Bright colors if looked at for a long time can hurt the eyes so designers often don’t use contrast colors. This is something that you will learn in User experience studies.

Would you add something that is as contrast as this on your site?

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About Eddie Gear

In 2007 I started blogging, and life has just gotten better from there. Co-Founder of TheAppTimes and Founder Of EddieGear.Com. You can read more about mehere and connect with me on Twitter,Facebook, and Google+


  1. Hi Eddie,

    I really liked this post. I loved the variations of calls to actions you shared here. I was thinking about writing a post on a topic similar to this, only I was going to talk about the top 5 content hooks to snag and keep your visitors attention. I agree that call to actions are definitely a necessity, especially when it comes to online lead generation. I’m always using call to actions, especially in my social media marketing – more specifically my Facebook marketing. It’s been working quite well for me and it’s helped with the viral reach of my content significantly.

    Thanks for sharing your insights with us on BizSugar.com. I appreciate it!


    • HI Ti, Facebook marketing is quite good for business. If you are looking to generate leads from social media, Facebook works well because, it allows you to actually set up optin forms right on the network to get you the leads that you need unlike other social networks where the process is much more. Glad that you liked it and I hope other readers on BizSugar would love the content as well.

  2. Eddie, well said on this.

    For me, only a few thing:
    1. As clear as possible.
    2. Use arrows … SHOW them the way
    3. Make as less distraction as possible.



    • Hi Reginald,

      Spot on with those valuable tips. I completely agree with you on the fact that if you provide a sense of direction you get more subscribers. The arrows can do wonders, but use them carefully if your arrows are not well positioned, they might make your site look a bit crappy.


  3. I absolutely love your blog and find many of your post’s to
    be exactly what I’m looking for. Does one offer guest writers to write content to suit
    your needs? I wouldn’t mind creating a post or elaborating on many of the subjects you write in relation to here.
    Again, awesome website!


  1. [...] one of my recent post I wrote about call to action examples that will give you an idea of the various types of call to action used by businesses world [...]

  2. […] Calls-to-action (CTA) is one of the key lead generation elements. Ideally they should be used in every one of your marketing strategies, be it emails, social me(…)  […]

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