We all know how much Google loves blogs because of the feature to have updated content available regularly. While we know about the various factors that affect blog search ranking there are a few often overlooked factors that could affect your blog search ranking. While you focus on keyword optimization, meta tags and backlinks, try and include the following as part of your SEO strategy. You will surely see a change in the way your blog is viewed by Google’s spiders and you will soon see a change in blog search ranking for your blog.
Lets take a closer look at the factors that can affect your blog search ranking -
Site Speed Boosts Your Blog Search Ranking Big Time
If you don’t already know Google loves sites that load fast. Quite recently some of my sites have not been loading too fast. And it was a few things that was effecting performance. To Ensure that my side loaded fast I took a few steps -
- I moved my site to InMotion VPS Hosting
- I powered all my blogs with the StudioPress Genesis Framework And Themes, while keeping the look and feel that I wanted
- Used generic fonts (Avoid importing fonts using CSS)
- Reduced java-scripts
- Removed unnecessary plugins
- Set Up W3 Total Cache
- CDN is a good option if you can afford it
- Reduce 404 errors
Here is a detailed and a very interesting Infography from Neil Patel that tells you more about Google and Page Speed.
Over Optimization Affects Your Blog Search Ranking
This is a very common problem if you are outsourcing your SEO efforts. Most often you will find SEO experts focusing too much on keywords and at a point start stuffing keywords in your blog. The usage of keywords and also various other on-page and off page SEO is very crucial to your blog search ranking. So its of utmost importance that you focus on the right strategy.
Here are a few things that I took care of as part of over optimization my blog. While this was not intentional, you need to keep track of all the factors that might have an influence on your blog’s rankings.
- Backlinks from irrelevant sources
- High keyword density
- Excessive interlinking
- Too Many H1 Tags
- Too many redirects
- Duplicate content within the blog
One of the most often or ignored aspect of a blog post is the post length. Depending on how long your post is your blog search ranking will be affected. If you take a look at some of the top posts that rank on search engines they are an average of 2000 words long. While a lot of blogs write short posts, they are mostly news sites and get good traffic because of that. However if you look at blog search ranking they are not very good. While there are various factors that Google will use to consider your post as quality content, post length is one of them.
Another important aspect of blog search ranking being affected is because of how you interlink your blog post and various other links in your site. Use auto linking plugins to create links for the same set of keywords, using too many links per post or page, not linking images properly are some of the main things that can have an impact on your blog search ranking.
Create proper permalinks, navigation links and post level links to improve your over all rankings. Linking only relevant content both external and internal can improve search rankings to a great level. This is because when spiders crawl your blog, they know that the links are all relevant.
I am sure that there are other factors that I am yet to discover to improve rankings. If you know something that you tweaked and improved your search rankings do share it in the comments.